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Sona J

Sona is a UX, UI & Interaction Designer, helping startups and businesses across the globe to provide a best-in-class user experience and improve conversion.

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Why designers need empathy?

Why designers need empathy?

A few years back, to showcase a proof-of-concept to a potential customer in a short timeline. We started working on the design and data model at the same time. Expecting the changes from the design would only affect the screens and UI state, but eventually, it changed...