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Why designers need empathy?

Why designers need empathy?

A few years back, to showcase a proof-of-concept to a potential customer in a short timeline. We started working on the design and data model at the same time. Expecting the changes from the design would only affect the screens and UI state, but eventually, it changed...
Design: Why less is more?

Design: Why less is more?

Yesterday night a taxi driver asked for direction to a destination a bit away from our current place. I assume he doesn’t have a phone or maps at that time. I gave him the route in full detailed, it goes like this; take a left and in the second signal take a right,...
More than one solution

More than one solution

Let’s say we want to design a brochure for a B2B product event. A standard way is to use the brand identity and create a professional looking design. To stand out in an event, we might need a playful design to attract the audience to our booth. Both has its own...
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